Digital marketing

“Digital marketing” is a crucial topic for you as an ESL learner to study because it's a rapidly growing field that uses English as its primary language. From social media to content creation and SEO, digital marketing professionals need strong English communication skills to connect with global audiences. By learning today’s vocabulary on “digital marketing”, you can improve your English proficiency, gain valuable job skills, and open up exciting career opportunities in the tech and business world. Let’s jump right in!

In today’s lesson, you’re going to have:

• 5 advanced English vocabulary words about Digital marketing.

• 15 examples of phrases that you can use on a daily basis.

• Eye-catching images will help you learn and retain the vocabulary.

1. Conversion

📚 DEFINITION

The process of turning a potential customer into a paying customer or completing a desired action on a website.

📄 Example Sentences:

1. The website's conversion rate increased significantly after the redesign.

2. Targeted ads can help improve conversion rates by reaching the right audience.

3. The marketing team focused on optimizing the user journey to maximize conversions.

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2. SEO (Search Engine Optimization)

📚 DEFINITION

The process of enhancing a website’s visibility on search engines to increase organic traffic.

📄 Example Sentences:

1. Effective SEO strategies can drastically improve a website’s ranking on Google.

2. The company invested in SEO to boost its online presence and attract more visitors.

3. Understanding keyword research is essential for successful SEO implementation.

3. Content Marketing

📚 DEFINITION

A marketing strategy focused on creating, publishing, and distributing valuable content to attract and engage a target audience.

📄 Example Sentences:

1. Content marketing has become a vital tool for brands to connect with consumers.

2. The blog was an integral part of their content marketing strategy.

   1. By providing informative articles, the company improved its content marketing efforts.

4. PPC (Pay-Per-Click)

📚 DEFINITION

An online advertising model where advertisers pay each time a user clicks on their ad.

📄 Example Sentences:

1. PPC campaigns can generate quick traffic to a website, making them a popular choice among marketers.

2. The company allocated a budget for PPC to drive immediate sales during the holiday season.

3. Effective PPC strategies require ongoing monitoring and optimization.

5. Brand Awareness

📚 DEFINITION

The extent to which consumers are familiar with and recognize a brand.

📄 Example Sentences:

1. The marketing campaign aimed to increase brand awareness among millennials.

2. Social media plays a crucial role in building brand awareness in today’s digital landscape.

3. Increased brand awareness often leads to higher sales and customer loyalty.

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✔️ Audio file version for each vocabulary
✔️ 25+ English PDFs each month

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